Sander, King of KLM: One platform worker. One crown. One million hearts.
Meet Sander: 100% authentic, thick Dutch accent, zero media training and a big, blue heart. In his very first video, Sander won the hearts of aviation fans and travelers alike. Comments poured in calling him “a king,” so we ran with it. In the BTS of this video, Sander returned, this time in full royal attire to explain King’s Day and share little-known facts about KLM’s royal roots like the real King of the Netherlands flying for KLM. The result? A feel-good, flight-deck-to-feed series that showed the pride and personality behind the brand.
