Samsung
SOCIAL COMMERCE
Stream it, swipe it, sold.
When Samsung set out to launch the Galaxy S25, they didn’t just want people to see it - they wanted them to feel it, crave it and buy it. So we threw out the old playbook and brought in live streams, creators and our social commerce sauce. From tech talks to game sessions, we served up native, snackable content that blurred the line between entertainment and ecommerce and turned scrolls into straight-up sales.
WALK WITH US
Our Approach
How do you take a product launch and make it feel like a cultural moment? Easy: you stop talking to Gen Z and Millennials and start showing up where they already hang. For Samsung’s Galaxy S25 drop, the goal was clear: boost awareness and sales. The method? Turn live streaming into a social shopping spree they couldn’t scroll past.
We all know Gen Z isn’t tuning into traditional ads. They’re living on Twitch, TikTok, YouTube and Insta, bingeing creators they actually trust. So instead of trying to break through the noise, we joined the party. Samsung tapped into creator communities with live streams that felt more like hanging out and less like a pitch. Social commerce, but actually fun.
LET'S GO IN-DEPTH
Our Process
We flipped the script on how tech launches are done: no more stuffy press events or dull specs. Instead, we launched the Galaxy S25 with a series of creator-powered live streams that felt native and straight outta your FYP.
Each creator brought their own flavor. Tech deep dives versus chaotic gaming energy, we were showcasing the S25 in relatable ways. Exclusive deals and live CTAs turned curiosity into conversions. The result? Entertainment and ecommerce, wrapped up in a scroll-stopping package.
Four livestreams, one Galaxy and an endless hype. It all went down on YouTube, TikTok, Instagram & Twitch. Both on Samsung’s channels and the creators’ own channels:
• Gaming chaos with Linktijger & Abulic
• Tech talk with Vince_Stick & Margot Verhille
• Live streamed from the Samsung house in Amsterdam & creator homes
Content that did the most:
• Pre-hype teasers
• IG stories and short-form to drive traffic
• Post-stream content to keep the convo alive
• Behind-the-scenes for that sweet, sweet FOMO
HOW DID IT GO?
The Results
This wasn’t just a livestream, it was a full-blown ecosystem. Pre-hype, creator synergy, multi-platform buzz and a crystal-clear conversion path all came together in one social-first moment. We collaborated with Samsung to integrate the livestream seamlessly into their 360 ecosystem. Samsung went big: activating across owned, paid, organic and shared channels. From .com to programmatic to influencer boosts, every touchpoint worked in sync to drive both acquisition and retention.
And the results prove it:
- Together the streams pulled in 967,128 views with an average watch time of 92 seconds: well above platform benchmarks.
- The campaign generated 24.6M impressions and drove 41 direct device sales (39 Galaxy Watch, 2 Galaxy Fold).
- The Unboxing Stream delivered a standout 21.47% CTR (vs. 13% BM), while the 3-Day Stream alone added 459K views with strong day-by-day engagement.
On top of this, Samsung saw a +76% sales uplift in NL and +23% in BE, showing that when you build a social-first experience and scale it across the full funnel, the results don’t just hit. They slap.
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