Andrélon Iftar

Andrélon
Creator Campaign

How can we empower hijabi women during Ramadan?

Together with Andrélon, we created an inspiring Ramadan iftar experience, blending community, culture and haircare, to authentically connect with hijabi women.

WALK WITH US

Our Approach

By tapping into the unique needs of women who cover their hair, we found a powerful space for Andrélon to show up with meaning during Ramadan. The concept combined culture, community and self-care, proving that haircare matters, even when it’s not visible. We brought it to life through an intimate iftar, shared authentically by creators with their audience.

LET'S GO IN-DEPTH

Our Process

To open up the conversation around haircare for hijabi women, we designed a special iftar event at a stunning location, inviting a diverse group of creators. The evening was filled with meaningful moments: from haircare touch-ups, delicious food and goodie bags, to shareable photo opportunities. By thoughtfully combining community and brand storytelling, we made sure every detail resonated authentically with our audience, both offline and online.

HOW DID IT GO?

The Results

Andrélon showed up for Ramadan: not just with a message, but with meaning. Together with four Muslim creators, we put the spotlight on real rituals, everyday self-care and the women who cover their hair (and rarely get a shout out).

From myth-busting TikToks to personal Iftar invites, the campaign hit where it mattered: on feeds that felt native, not branded. The result? 89.1K engagements and a 5.7% ER. Way above benchmark, right where we like it. We didn’t stop at posts either. The Iftar event turned into a content moment of its own, with 114 earned media pieces and over 1.5M+ views. Top-performing assets hit 150% above ER benchmark, all organically.

This wasn’t just visibility. It was community-first storytelling, done right.