Andrelon Ramadan Iftar

Andrélon
Social Campaign

How can we empower hijabi creators and spark conversations about haircare during Ramadan?

Together with Andrélon, we created an inspiring Ramadan iftar experience, blending community, culture and haircare, to authentically connect with hijabi creators.

WALK WITH US

Our approach

By listening closely to the needs of hijabi women and the Ramadan community, we identified a unique opportunity for Andrélon to make a meaningful impact. We developed a concept that combined community, culture and self-care, showing that haircare is for everyone, even when it stays under a hijab. After aligning with the client, we brought the idea to life through a thoughtfully curated iftar, inviting creators to experience it firsthand and share it authentically with their audiences.

LET'S GO IN-DEPT

Our Process

To open up the conversation around haircare for hijabi women, we designed a special Ramadan iftar event at a stunning location, inviting a diverse group of creators. The evening was filled with meaningful moments: from haircare touch-ups, delicious food and goodie bags, to shareable photo opportunities. By thoughtfully combining community and brand storytelling, we made sure every detail resonated authentically with our audience, both offline and online.