Going live, going glam, going in your basket: Etos Livestreams

From skincare tips to sold-out shelves: Etos turned livestreams into a beauty rush you couldn’t scroll past.

Etos is a household name in the Netherlands, but household names still need to stay top-of-mind. And top-of-feed. As shopping habits shift online, Etos wanted to close the gap between offline familiarity and online conversion. So we went live. Literally. With multi-platform livestreams powered by giveaways, demos, and some good ol’ FOMO, we helped turn scrolls into shopping sprees, all while making sure viewers left with more than just beauty tips.

Read the full case here!